The customers every builder already has

A builder’s job doesn’t end at closing. The warranty period runs for a year or more, the subcontractors who did the work still have to come back, and the homeowner has questions for years after that. For most builders none of it runs on a system — it runs on a phone, a truck-seat notepad, and whoever remembers.

That is the weaker half of the story, and it is the half most software tells: make the builder’s life easier. The stronger half is that every home a builder has already closed is a customer he isn’t earning on. The homeowner needs the HVAC serviced twice a year, the water heater flushed, the dryer vent cleaned, the dishwasher looked at — from day one, whoever built the house — and today they find someone else to do it, or they call the builder, who sends a sub over for free.

Afterkey turns those homes into a service business. The builder sells a maintenance plan at whatever price his market carries — $40 a month for the schedule and the reminders, $500 for the whole house, lawn to septic, with his subs on the work — and it bills monthly to his own account from a portal that carries his name. Repairs get priced, approved by the homeowner before anyone is charged, and paid out with the builder’s markup on them, the sub and the builder paid separately. Warranty work stays warranty and stays free; the membership is never a paywall in front of it.

Easier is the side effect. The homeowner and the sub talk to each other in the portal, the builder sees everything and touches nothing he doesn’t want to, and the reminders keep him in the homeowner’s life every month — which is why he gets the call for the basement, the addition, and the neighbor. A builder with 200 homes on a membership has recurring revenue, an asset he can sell or step back from. A builder with a phone full of homeowner texts has a job.

Afterkey is built by a residential home builder on Long Island. That is why it starts at closing instead of at the permit: the year after handoff is the part of the job nobody writes software for, and it is the part that decides whether the next buyer calls you.

It is also why the homeowner side is white-labeled. Afterkey is white-labeled. Your logo, your brand color, and your business name lead everything the homeowner touches — the portal, every email, payment receipts, and the handoff binder. Afterkey stays in the background but doesn’t disappear: emails come from “Your Company (via Afterkey)”, receipts and the binder carry a “Powered by Afterkey” line, and the sign-in screen and terms are ours. Your brand is what’s front and center, not ours. A builder spends years earning a name. The software running underneath the experience should not be the one collecting the credit for it.

We are early. There is no customer logo wall on this site because we have not earned one yet, and we would rather show you the product than borrow someone else’s credibility. The pricing is published, onboarding is free, and a 30-day money-back guarantee means you can find out whether it fits your operation without talking to anybody first.